2021 Public Launch Debrief
AWARENESS / WARMING ADS
- Began running ads 2 weeks before event registration began
- Solely educational; No call-to-action
EVENT REGISTRATION / LEAD GENERATION ADS
THE LEAD GENERATION / REGISTRATION FUNNEL
Click the links below for a closer look at each step in the funnel
REGISTRATION PAGE SPLIT TEST
#1 Long Form Registration Page
Click the link above to take a closer look at this page
Spend: $12,276
Unique Outbound Clicks: 5,384
Initial Leads: 246
CPA: $49.90
CVR: 4.57%
#2 Video + CTA Only Registration Page
Click the link above to take a closer look at this page
Spend: $5,862
Unique Outbound Clicks: 2,734
Initial Leads: 288
CPA: $20.35
CVR: 10.53%
